Monthly Archives: November 2012

Goals, Planning, Sales and Selling

The Pareto Principle, also known as the 80-20 rule, is something that every business owner should keep at the back of their mind as they make decisions in…
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Leadership

‘Being right is only one quarter of the battle’ As business leaders, it is not uncommon for you to have a vision of what improvements you wish to…
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Marketing, Profits

Ideally, the answer is zero! You should invest, not spend money on advertising. Every dollar invested in advertising should return multiples to your bottom line. However, more often…
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Business Finances, Goals, Planning, Sales and Selling

The Customer is King! If you abide by this adage, don’t run a business – get a job as a customer care representative of one of our many…
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Leadership, Personal Growth

Give me a lever long enough and a fulcrum on which to place it and I shall move the world! – Archimedes The principles of leverage that Archimedes…
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