Category Archives: Marketing

Marketing, Profits

Igor Ansoff, a Russian born mathematician and business manager, is often known as the father of Strategic management. One of his seminal pieces of work has been the…
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Marketing, Sales and Selling

The Pontiac Division of General Motors once received the following complaint: “This is the second time I have written you, and I don’t blame you for not answering,…
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Marketing, Profits, Sales and Selling

I went into a McDonald’s yesterday and said, ‘I’d like some fries.’ The girl at the counter said, ‘Would you like some fries with that?’ Jay Leno As…
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Marketing, Sales and Selling

Getting new customers is hard work. And because most business owners recognize this, they spend an extraordinary amount of time and effort in getting new customers. The problem is that…
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Marketing, Profits

Ideally, the answer is zero! You should invest, not spend money on advertising. Every dollar invested in advertising should return multiples to your bottom line. However, more often…
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Marketing, Sales and Selling

Most small and medium sized businesses have a common thread running through their advertising and marketing material – their product or service descriptions are features-laden. What this ignores…
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