Tag Archives: marketing

Marketing, Profits, Sales and Selling

I went into a McDonald’s yesterday and said, ‘I’d like some fries.’ The girl at the counter said, ‘Would you like some fries with that?’ Jay Leno As…
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Marketing, Profits

Ideally, the answer is zero! You should invest, not spend money on advertising. Every dollar invested in advertising should return multiples to your bottom line. However, more often…
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Marketing, Sales and Selling

Most small and medium sized businesses have a common thread running through their advertising and marketing material – their product or service descriptions are features-laden. What this ignores…
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Business Finances, Goals, Leadership, Planning, Profits

Several business owners I speak to are wondering about how we can maintain, let alone grow our businesses in the current environment. Yes, there are plenty of reasons why…
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